Company propaganda brochures --2004.3 edition
Introductory
On December 17, 2003, in the Great Hall of the People of Beijing, Poly-Huayi media of China declared its establishment, and became the model of cooperat
ion of state-run enterprises and private-citizen-run enterprises in the field of media, which, at the same time, indicated the completion of China’s largest merging case in the cultural industry. All this above, is the achievement of actively responding Chinese Government in developing the cultural industry.
Poly-Huayi media of China has China's most professional and largest business structure with two content platforms (Film and TV program making, Advertisement making) and one broadcast platform (Travel Satellite TV).
Through the effective combination of resources, she finally forms her own business system including Channel Management, Film Making, TV series Making, Movie & TV professional publication, Advertisement operation and performing artist brokerage business etc.
Poly-Huayi media of China is equipped with numerous knowledgeable people who are dedicated to carrying forward the Chinese culture. The number of employees of the company is 600 now, among which there are 90% with education at least of junior college, and 190 people with senior titles, forming a professional and creative group.
Passing on the material and spiritual civilization, and leading the global Chinese cultural trends.
Poly-Huayi media of China will bring new life and vigor for the development of the Chinese media industry in the new century. Regarding the international group of Media & Culture as its goal, taking prospering the China's culture industry as its duty, together with other people in the industry, the company will strive for the new brilliance of China's culture industry.
Investment background
Poly Group is regarded as one of the most famous diversified groups of China, with the strong capital strength and resource background. It is a state-run enterprise group with the assets value of tens of billions. Poly-Huayi Media Company of China is a large media enterprise under the management of Poly Group, and it is established through the cooperation of Poly Culture and Arts Company and Huayi Media (the former Beida Huayi).
Huayi Media was established in 1996.Since then, it has been devoted to investment and development of national movie & TV industry, with the film storage of over 160 movies and a large number of competitive TV series it has produced and distributed, For instance, " Crouching Tiger, Hidden Dragon " , " Assassin " , " Sorry Baby " , " green tea " , " Breaking the Silence " , " Spring in a Small Town ", etc.. It has many competitive subsidiary enterprises, such as Yings Production Inc. which is dedicated to sitcoms directed by Mr. Ying Da, and Xinbaoyuan Film & TV Consult Company which is famous for its city romantic plays promoted by director Zhao Baogang. In order to meet the culture system reform of Chinese government, after consulting with TV Station of Hainan, with the help of propaganda department of Provincial committee of Hainan, Huayi Media formally became a shareholder of Travel Satellite TV, in 2003.
The group’s position in the world
Good achievements and strong brand: Poly-Huayi has possessed annual production capacity of ten films and 500 episodes of TV series. It has large film storage of Chinese classical films, and it has established the high-quality brand in the field of film making. The company's potential growth is enormous.
Fine business structure and extremely high-profit ability: Poly-Huayi has formed fine business structure based on "Provision of movie & TV + Media platform (vision-hearing media, paper media) + Advertising business ". These three aspects of business mentioned above link each other, and will make extremely high profits, so its development potentiality is enormous. Furthermore, it is extremely attractive to international capital, and suited to carry on operations of the capital.
Elite group and high-quality products: Poly-Huayi has the outstanding movie & TV media professional groups. Mr. Dong Ping, president of the company, has a great influence on domestic and international areas of film & TV-making. Jiang Wen, Zhao Baogang and Ying Da who join the company are all top-level movie & TV play producers.
Complete licenses and strong competitiveness : Poly-Huayi has three top-level licenses, including the license of TV series-making (Only 8 private-citizen-run enterprises have this kind of license in China) ,the license of film-making and the license of film-distributing. With all the three licenses, market competitiveness of Poly-Huayi is strong.
With its open idea, Poly-Huayi media is the best cooperative partner of transnational media groups that enter China for development, and it is also the flagship of the global media to exploit Chinese media.
Travel Satellite TV
Hainan Travel Satellite TV media Co., Ltd. was set up by TV station of Hainan and Poly-Huayi Media Co., Ltd., and since then it has taken on the job of managing the Travel Satellite TV.
Travel Satellite TV is the only specialized satellite television channel approved by State Administration of Radio Film and Television (SARFT) within the territory of China, which takes tourism and amusement as its main contents. It started broadcasting formally in Beijing on January 28, 2002, lasting for 21 hours per day (It also can realize broadcasting for 24 hours per day). The special travel information and the advantage of gifted tourism resources, make travel Satellite TV form the distinctive program style and brand characteristic of the professional travel channel.
Since starting to broadcast, travel Satellite TV has received much affirmation and support of administrative heads of China’s broadcast and television industry and China’s travel industry, and a good audience rating has been achieved in all parts of the country. Travel Satellite TV has already built up a good cooperative relationship with the tourism bureaus of all the provinces and autonomous regions, and with large domestic tourism enterprises. At the same time, some close relationships are also established with Embassies of various countries in China and representative offices of overseas tourism organization in China.
Travel Satellite TV is excellent in TV program planning, producing and editing & finishing, and has strong TV program technical supports and a domestic first-class TV team of elites. Travel Satellite TV aims to the target of "Serving tourism and serving tourists ". The program is orientated to the national market, and draws materials from the domestic and global tourism resources. Combining knowledge, interest, recreation and appreciation together, it can introduce and report the domestic and international travel information and development trends of the travel industry from all perspectives, which make it an important window of "introducing the world to China and introducing China to the world ".
The programs of Travel satellite TV channel have already been put into practice in some areas of 29 provinces in China, among which there are 3 municipalities directly under the Central Government, 26 provincial capitals, and more than 300 districts, cities and counties. Totally, the crowds of audience are nearly 300 million.
Eastern Dragon Film Co., Ltd.
Eastern Dragon Film Co., Ltd (EDF) was formed by two parent companies, China Poly Group Corporation and Changchun Film Studio Co., Ltd.
EDF has already made investments in producing 6 films that are well received by Chinese audience, including" Pretty Neighbor"," Woman Ranger of The City " , " Cat and Mouse " , "Internal AffairsⅡ " , " Internal Affairs Ⅲ " , "Years Without Eqidemic" ,etc.. At present, the films that are being shot are " The Grinning Black Cat ", "Marriage In The Darkness", etc..
Besides these films, the company still participates actively in the TV series, and has made investment in " Float Like Water ", "A Blossom in the Dream ", " Archives of Plum Blossom ", "Family Man", " Elites" , " The Justice Yamun " , "Peerless Floor " ,etc.. The TV series "An Official of Probity", "Red Crusade of Women " , "Vast Mountain Tian " are in course of shooting.
In 2004, the company will also produce "peacocks", the maiden work of the famous photographer Gu Changwei, and "Letter from an Unknown Woman" directed by Xu Jinglei ,etc..
Polybona Film Distributing Co., Ltd.
Beijing Polybona Film distributing Co., Ltd., the former Beijing Bona cultural exchanges Co., Ltd., was established at the beginning of 1999. After striving for 4 years, it has developed into a large domestic private-citizen-run enterprise in film distributing, and became the first private-citizen-run enterprise which got the "The license of film-distributing " promulgated by Bureau of Film , State Administration of Radio Film and Television (SARFT). On November 20, 2003, the company reshuffled with EDF under Poly Group, and established Beijing Polybona Film Distributing Co., Ltd.
Following the Bona’s spirits of " Sincere practice for better brand " and " Learning from other' strengths as the oceans’ accomodating all rivers on the earth ", the company successfully distributed over 40 films during the 4 years of development. Those films include " Tell Me Your Secret ", " Roots and Branches ", " Everlasting Love ", " TV Guys ", " YANYUHONGYAN ", " Angel Is Not Lonely ", " The Missing Gun ", " The Subway To Love", " Far From Home ", " Together ", " The Touch ", " Fenney Smile ", " Cat and Mouse ", "Love Undercover2: Love Mission ", " My Dream Girl", " Heroic Duo ", " Internal Affairs Ⅲ " , " Magic Kitchen " , " Silver Hawk " , " Elixir Of Love" and " Years Without Eqidemic ". Its box office income adds up to 250 million. Among those, Bona hit 135 million in box office revenue in 2003, close to 20% of entire yearly box office income of the whole country. In addition, in the winter of 2003, Bona cooperated with Changchun Film Studio to distribute "Pirates of the Caribbean" and made a profit of nearly 30 million, ranking the fifth of the 20 films imported.
Through four years of hardships and struggles in distributing films, Bona has already become an outstanding company with professional staffs, normalized managements, and reasonable strategic plans. Meanwhile, Bona also expanded business to the field of film-making, and co-produced the film "Years Without Eqidemic" in the summer of 2003.
Xinbaoyuan Company
Beijing Xinbaoyuan Film & TV Consult Company Ltd. is a company dealing with the complete Film & TV business of shooting, producing, distributing, performer managing, etc.. It possesses the top-level license of producing national TV series, solid capital strength, creative originality and extensive business relations.
The company is making outstanding achievements in producing domestic TV series. Relying on its own distinctive productions and the famous director Zhao Baogang who is the mainbody of several groups, the company constantly strikes both the domestic and the international markets, and finds itself in a favorable position. Its stylized works are approved by the audience all over the country, and it also accelerates the development of Chinese idol dramas and TV series of romantic love. Some TV stations regard broadcasting those works as the guarantee of raising their cultural levels and increasing audience ratings.
The company has qualified staff in film distributions. The distribution networks covers hundreds of TV stations all over the country. The company has been keeping good cooperative relationship with all the TV stations, which has guaranteed the timely broadcasting of the works. Meanwhile, the fast information feedback offers accurate market prediction for producing the plays in many respects.
The domestic TV series the company produced and distributed are " A Romantic Incident", " Divorced Man ", " Never Die In Peace ", " Like Fog, Rain And Wind ", "JINCHANSIYU", "Secrets Beneath Luxury " ,"How to Save You ,My Darling", etc.. The company also successfully co-produces and distributes many TV series with other cultural organizations in Hong Kong, Singapore, Taiwan, etc., and among those TV series are "Juvenile Hero FangShiYu", "Stranger", "Tales of Wildlands", "Chess Warrior" and "Smart Little Boy". These series all obtained relatively high audience rating in all parts of the country, and what’s more, "Never Die In Peace ", "Like Fog, Rain And Wind ", "Smart Little Boy" and "How to Save You ,My Darling" once ranked first in audience ratings.
Our company has signed contracts of development with young performers who are active in the movie & TV field nowadays. Besides fulfilling the duty of production in their own company, the performers who have signed can also be invited to participate in the films or television programs in other companies. The audience who like the performers spread whole China and Chinese areas of the world, especially in Hong Kong and Taiwan. Their good reputations and extensive influences have strengthened the competence of the company.
The works the company will produce in 2004 include "The Video Tapes", "Winds Blow The Clouds Not The Stars ", " A Century", " Torch Eyes ", "BAISHOUFENGYUN", "The Detective ", " Tired Out ", " Great Businessman Meng Luochuan", etc.. In order to strengthen the international cultural exchanges, the company put out "Vancouver ", a 22-episode TV series directed by Zhao Baogang and shot in Canada. Now it has already been broadcasted in China and received favorable comments widely.
Serious Attitudes, high efficiency and outstanding quality are foundations of the company. The company makes good achievements and reputations, and will keep the advantage in high spirits to make more contributions for the prosperity and development of movie & TV industries in China, Asia and even the world.
Yings Production Inc.
Beijing Yings Production Inc. is mainly engaged in planing, producing and shooting the films and TV series. It possesses the top-level license of producing national TV series.
The chief staffs of Yings Production all graduated from Beijing University. Since 1994 when the Yings Production was established, it has accomplished a lot of Sitcoms and TV series, under the direction of Mr. Ying Ruocheng , the board chairman of Yings Production; with the help of Mr.Ying Da and Wang Xiaocing, the director and the general manager respectively; and through the creative plans and play books from Ying Zhuang Studio, Liang Huan Studio and Xiao Feng Studio. The Sitcoms completed are "I Love My Home", "Waiting Hall", "New 72 Tenants", "Chinese Restaurant", "Madam Ma, The Idler", "Net Worm's Diary", "The Family In Northeastern China", "Happy Youth", " Story Of Waiting Room", "The Hu’s In Xi'an", "Story Of Building-Sales Office ", "The Marriage", "Story Of Tax Office"," Story Of Travel Agency ","Mr.Ba", etc.. The TV series completed are "Starting And Stopping ", " Psychological Clinic ", "Uncommon Mission", "Madam Ma, The Party Member", " Foreigners In Beijing", " Happy Events In The Family ", etc.. A huge crowd of movie fans have already formed among the domestic and abroad audience. At the same time, an outstanding team of production from the play-writers, directors and performers to all kinds of facility services has been trained and brought up.
Yings Production’s shooting base is located in Asuwei, Changping district, Beijing, and it has a professional film studio of nearly 2000 square meters with advanced shooting equipments and complete light equipments. It can be used for handling official business, providing accommodation and shooting with single or multiple machines. It also has perfect facilities for producing indoor dramas, especially for Sitcoms.
While using foreign experiences for reference, accumulating a large amount of practices, and constantly adopting and absorbing the suggestions of domestic counterparts and audience, Yings Production is continually trying to innovate in shooting TV series, especially Sitcoms. Now, Yings Production has already formed a set of its own pipe-line shooting methods and distinctive styles of production.
Huayi Alliance
Huayi Alliance is a company specialized in the business of the plan, investment and distribution of movies and TV series under Poly-Huayi Group. Since its establishment in July of 2003, Huayi Alliance has become an attracting and ingenious group rapidly, with its unprecedentedly innovative consciousness and remarkable insights. Within less than one year, Huayi alliance has already succeeded in distributing many TV series which are nearly 200 hours long, including " The Family In Northeastern China (Sequel)", " Sky of Birds ", " The Hu’s In Xi'an ", " Story Of Building-Sales Office", " The Marriage"," Flashing", "Bus Cop", " Foreigners In Beijing", etc.. The amount is close to 2% of the national market share, the turnover is over 80 million Yuan; The distribution networks of huayi Alliance cover all over the country , and it has good cooperative relationship with TV stations and film-producing companies both inside and outside our country.
Based on audience ratings of A·C Nielsen, " The Family In Northeastern China " and " The Hu’s In Xi'an ", which are both distributed by Huayi Alliance, have already reached up to 12% in audience rating.
Mr. Liu Xiaolin, the executive director of Huayi Alliance, was once engaged in performance, directing, film-producing, theory research of films and advertisement consulting. After 1997, he took on a series of important posts, such as counselor, producer, distributor of many films and TV series. He has distributed a great deal of films, such as " Assassin", "Sorry Baby", " Sigh ", "Guasha", " Zhouyu's Train ", " Green Tea ", " My Father and I"; and also dozens of TV series that are famous in China, such as " The Evidence ", "Love Flavour", "Only You", "The Family In Northeastern China (Sequel)", etc..
While distributing the competitive TV series intensively, Huayi Alliance also tried investing in the first action comedy "Bus Cop "as the strategy of "brand drama". It also set up "Bus Cop" website to fight against stealing, initiates public activities, and prints and distributes pamphlets against pickpockets, linking the social benefits closely with economic benefits.
In the next year, Huayi Alliance will base on our country, keep pace with the development of the world, make great efforts to expand the overseas markets, and promote the well-prepared projects, including a 30-episode TV series " Australia Suites: Studying Abroad With Father ", a 30-episode TV series " Red Order For Arrest", a 30-episode TV series "Liang Hongyu", and a 60-episode TV series "The Wardenry". In addition, it also makes the investment, buys the collections of competitive dramas and participates in marketing and distributing. Huayi Alliance has set its development goal of striving to increase 1-2 percentage of the market occupation rate in 2004.
Huayi Xingyuan Company
The key groups of the company all possess professional broker’s qualifications, receive systematic professional training and have rich experiences as cultural brokers. They had deep understanding on all relevant industries, such as performing arts, discs, advertisement, and had established good partner relationship with a lot of main media.
On the list of Chinese famous persons provided by Forbes in 2004, there are 70% performers in the top 100, and famous actors account for 50% in the first 10 persons who have an income of over ten million Yuan. From this perspective, the intangible assets value brought about from star effects is inestimable. We can say that the human resources are the first productivity of the cultural markets, and the cultural broking is the important link to realize this productivity.
The company is mainly engaged in the fields of the performing art, music and advertisement. It can serve as an agent, planning to develop performers and providing those who have signed with services, such as packaging, training, and management. The company will fully take advantage of integration of the resources of all large subsidiary companies, such as movie & TV industries, performances and advertisement inside Poly-Huayi Group, to realize the resource-sharing, advantage-complementary and business-chaining management mode of the mutual benefits.
The basic principle of the contract between the company and performers is to keep improving. At present, professional performers that have signed all graduated from professional art colleges, and they enjoy high popularity or are recognized as rookies with enormous potentiality of development by professional personages, such as producers, directors, etc.. In 2004, the company will still rely mainly on performing art manager, but based on that, it will expand business scope to director manager, compere manager, singer manager and correlate with performing art markets of the world, etc..
The company will follow the rule of "Sincerity, Innovation and Aggressive" and will keep forging ahead in that team spirits. With professional ideas, Huayi Xingyuan will cooperate sincerely with all friends, in order to make contributions to the development of Chinese performing art manager in the new century.
Huayi Qiansi Advertisement Company
Huayi Qiansi Advertisement Company, the interests of which are under the control of Poly-Huayi Media, develops a new style of its own during the process of running the company. It is devoted to development of commercial operations before and after the production of movie & TV, combining amusement resources of movie & TV with customers’ products marketing and advertising activities, providing the creative concept that "Amusement Combines Marketing". The company has established a good model for the counterparts within the industry through a series of advertisements and public activities of movies and TV series. Among those, the films include "Green Tea" and "My Father And I ", and the TV series include "Foreigners In Beijing ", "The Family In Northeastern China ", "The Video Tapes" , etc..
Huayi Qiansi Advertisement Company, relying on the unique management idea of " Amusement Combines Marketing ", assembles resources in the movie & TV industry extensively, and obtains cooperation and supports of famous trans-corporations and domestic enterprises, such as NOKIA, DTC, Maxtor, Pfizer, KONKA, ChinaTea, ExcelStor, Kongzhong.Com, etc., which make the company rapidly set up and realize its own profit mode.
Because the movie & TV production is operated according to the rules of further more normal marketization, more and more customers agree on the mode of "Amusement Combines Marketing ".All these ensure Huayi Qiansi Advertisement Company a wide prospect.
Behave according to international standards based on our country
At present, Poly-Huayi’s business system includes five major parts: The channel managements, Film making, TV series making, The professional distribution of movie & TV and Advertisement operations. It will finish paper media platform on this foundation, forming the grouping manage systems of media. The business, such as movie & TV and relevant advertisements, etc., have already formed a great market share and have possessed a high-quality brand. The business are comparatively ripe, so the new Poly-Huayi will continue expanding the production of movie & TV play and relevant business on the former basis, and will certainly become one of the largest and most influential professional organizations of production of film & TV in our country.
Items 2004 2005 2006
Films 3 4 6
TV series 400 500 600
Advertisements 25 30 40
performing art manager 10-15 20-30 35-40
Closing
Poly-Huayi has already taken a solid step on the road of the Chinese media industry. The current situation requires us to combine more and better trade resources at a faster speed within the shortest time. In the following several years, we will consolidate the former achievements, deepen daily management and administration, and improve the quality of projects greatly. At the same time, we will also seek cooperation with the investors of Chinese media industry to expedite the development of global media industry together.
Film Festivals
Poly-Huayi has kept good relations and unblocked exchanges with many international film festivals, because in recent years the high-quality films produced by Poly-Huayi frequently win the awards on those festivals, such as Berlin film festival , Cannes film festival, Venice film festival, Toronto film festival, Tokyo film festival, etc..
Surveillance
Director : Huang Jianxin
Cast: Feng Gong, Jiang Shan
Berlin film festival, 1997, Germany;
The 17th Golden Cock Film Award, China - Best Story Award
Assassin
Director : Chen Kaige
Cast: Gong Li, Li Xuejian, Zhan Fengyi
The 52nd Cannes film festival, 1999, France - Best Technical Achievement
The 19th Golden Cock Film Award, China - Best Achievements in Cinematography, Sound, Art and Costume Design
Sorry Baby
Director : Feng Xiaogang
Cast: Ge You, Wu QianLian, Fu Biao
Chinese Government Award, 1999, China
Devils on the Doorstep
Director : Jiang Wen
Cast: Jiang Wen
53rd Cannes film festival, 2000, France- Committee Award
Crouching Tiger, Hidden Dragon
Director: Ang Lee
Cast: Zhou Runfa, Yang Ziqiong, Zhang Ziyi, Zhang Zhen
Golden Horse Awards,Taiwan - Best motion picture, Best Visual Effects, Best Action Direction, Best Original Song, Best Sound Effects and Best Editing；
The 58th Golden Globe Awards, 2001, USA - Best Director, Best Foreign Language Film;
British Academy Awards, UK – Best Director, Best Foreign Language Film, Best Score, Best Costume Design;
The 73rd Academy Awards, 2001, USA - Best Foreign Language Film, Achievement in cinematography, Achievement in music written for motion pictures (Original score), Achievement in art direction.
Breaking the Silence
Director: Sun Zhou
Cast: Gong Li
The 50th Berlin film festival, 2000, Germany - Special exhibition;
Montreal World Film Festival, 2000, Canada – Best Leading Actress, Best Artistic Contribution for photography;
The 20th Golden Cock Film Award, China - Best Leading Actress.
Keep Cool
Director: Zhang Yimou
Cast: Jiang Wen, Li Baotian, Qu Ying
Venice film festival, 1998, Italy
I Love You
Director: Zhang Yuan
Cast: XU Jinglei, Tong Dawei
Fribourg film festival, Switzerland
Deauville film festival, France
Tree In House
Director: Yang Yazhou
Cast: Feng Gong
The 28th Golden Cock Film Award, China – Best Leading actor;
College Students’ Film Festival, China – Best motion picture, Best Leading Actor;
Shanghai Film Critics Award, China - Best motion picture, Best Leading Actor.
My Father And I
Director: Xu Jinglei
Cast: Ye Daying, Xu Jinglei
The 23th Golden Cock Film Award, China – Best New Director
Huayi Mount & Water
Beijing Huayi Mount & Water Advertising co., Ltd. is a domestic company specialized in making advertisements and serving as an agent. It is particularly good at making advertisements, planning and carrying out the activities of public relations. The company has a young group with first-class professional quality and outstanding ability of realizing original ideas. It has rich experiences in making movie & TV advertisement and planning large-scale activities. It has made many advertisements aboard, and has organized many large-scale activities and performances.
Since it was established, the company has already made more than 80 works of TV advertising, mainly as follows: GoTone, M-Zone, Hensim motorcycle with Zhou Runfa, KINLON motorcycle with Cheng Long, BASHAN motorcycle with Li Lianjie, Oriental-kenzo with Liang Jiahui, Jiajue motorcycle with Zhang Ziyi, Health Exceed motorcycle with CoCo Lee, ChangAn vehicles and The sights of Chongqing.
The company has got many favorable comments in both domestic and abroad activities, such as public relations, cultural exchanges and large-scale performances. The events that have been planned and carried out are: a large-scale charitable activity -Malaysian Yayasan Guan Yin "Awakening Encounter" in 2003; a large-scale performance -to celebrate the success of Dujiang Weir being declared as the world cultural heritage, with a dance drama "Ballad of Mount & Water"and "Thousands of hands and eyes"; and some large-
scale business activities for Motorola, Bora and TIANHONG respectively.
Huayi Mount & Water advertising co., Ltd. is an important ring in the industry chains of Poly-Huayi Media Group. In recent years, Huayi Mount & Water serves the customers mainly in the fields of automobile, motorcycle, telecommunication and fashion consumer goods. Relying on the good social resources and government resources of Poly-Huayi, Huayi Mount & Water advertising will certainly have a wide development prospect.
Reviews
1 "China’s once-staid airwaves are loosening up and filled with fun"
(TIME NOVEMBER 15.1999)
2 "Poly-Huayi will become an upstart in the movie & TV industry with strong capital strength"
(China Radio, Film & TV Newspaper 2003.12.16)
3 "The biggest amusement group of China finishes reshuffling"
(New Beijing newspaper 2003.12.18)
4 " Poly makes the media flagship of movie & TV with 400 million"
(New Beijing newspaper 2003.12.10)
