● 促进马来西亚娱乐事业地位。
●大型、权威、全面及代表性的文化艺术颁奖礼。
●为观众提供一个与偶像交流的新平台。
● 提倡支持正版讯息、杜绝翻版。
● 综合全球娱乐事业交流。
● To promote Malaysia Chinese entertainment industry towards globalization standard.
● Boost up entertainment industry economy in Malaysia to attract foreign investor to venture into Malaysia art & culture business.
● Promoting Malaysia “Muhibah” culture image to the world, with the spirit of… One Country, One Nation, One Direction with Peace & Harmony.
● To provide a channel for Malaysian artistes to expose into Global standard in art and cultural.
