ITAT打造体育世界 邀金牌主持吴大维展幽默

　　Major international clothing retailer and department store chain-agency ITAT has signed Cooperation agreements with listed UK sportsware company Sports Direct on Feb 26, 2008. Chairman of the ITAT Group Mr. Au Tong Guo and the founder of S.D, along with other Senior staffs within the two enterprises attended the signing ceremony. ITAT Group and SD's signing ceremony will break the routine, break through the traditional model to create a new model for signing ceremonies, adding a series of lively and stylish catwalk shows to the event.

　　Besides the above stated, ITAT applies the advanced membership marketing mode，which enables it to be close to the public，and gain quick returns of small margin. Inside the ITAT malls, they offer super grand one-stop shopping centers with all-encompassing product lines. At the same time, club members are granted the privileges of enjoying leisure interactive Member Areas, and enhanced levels of services. The way ITAT built up their shopping empires reflects the enterprise’s development concept of Multi-win-win situation and harmonious development.

　　The joint effort of Chairman Au Tong Guo and the ITAT staff has developed ITAT from a mere 1000 square meters business area to today’s empire. According to statistics, up to December 2007，ITAT possesses 722 stores and an actual operating area of 1.4 million square meters. Everyday more than 300,000 customers enter the ITAT shops.These data however, only reflect ITAT’s achievements in the past. In the coming days, ITAT will sure to make great strides with its innovative business model and create an international-department-store tycoon. This time, ITAT’s cooperation with the British sportswear vanguard SD clearly reflects its ambitious goals.

　　S.D’s effort in getting a share of Olympics Economy

　　The 2008 Beijing Olympic Games is drawing in domestic and foreign companies, who are hoping to grab a share of the Olympic economy.

　　Cooperation with the company that retains the largest network of retailing, no doubts grants SD a distinguished edge in marching into the large and profitable Chinese market which contains a population of 1.3 billion.